Privacy Policy
This Privacy Policy explains how YouhShop - Wigs Store, operated by Yuheng E-Commerce Limited, collects, uses, stores, and protects personal information when you visit our website, purchase products, or contact us.
For questions about this policy or your personal information, contact [email protected].
Information We Collect
Depending on how you interact with our store, we may collect the following information.
Contact and Account Information
Your name, email address, telephone number, billing address, shipping address, and account details if you register.
Order and Transaction Information
Products purchased, selected options such as wig length, color, and cap size, order value, payment status, delivery details, and return or refund records.
Payment providers may collect payment credentials directly. The payment information available to us depends on the provider and payment method used.
Device and Website Usage Information
Information such as your IP address, browser type, device information, pages visited, search terms, and interactions with our website. Some of this information may be collected through cookies or similar technologies, subject to applicable consent requirements.
Customer Communications
Messages, feedback, and information you provide when requesting support, including photographs you choose to submit about a product or delivery issue.
Please avoid sending unnecessary sensitive information, account passwords, or full payment card details.
How We Use Your Information
We use personal information as necessary to:
- Process orders and payments
- Arrange shipping and delivery
- Provide order updates
- Manage accounts, returns, refunds, and exchanges
- Respond to questions and support requests
- Maintain and improve our website and services
- Prevent fraud and unauthorized activity
- Keep records and meet applicable legal obligations
- Send marketing communications where permitted
- Remember preferences and personalize content, subject to applicable consent requirements
We do not use information for materially different purposes without providing any notice or obtaining any consent required by law.
Legal Bases for Processing
Where applicable law requires a legal basis, we process personal information based on:
- Performance of a contract: to fulfill purchases and provide requested services
- Legal obligations: to maintain required records and respond to lawful requests
- Legitimate interests: to operate, secure, and improve our business, where these interests are not overridden by your rights
- Consent: where required for marketing, non-essential cookies, or other optional processing
Where processing relies on consent, you may withdraw it at any time. Withdrawal does not affect processing lawfully completed before withdrawal.
How We Share Information
We may share information where necessary with service providers supporting:
- Website hosting and technical operations
- Payment processing
- Shipping and delivery
- Customer support
- Fraud prevention and security
- Analytics and marketing, where used and legally permitted
- Accounting, legal, and other professional services
We may also disclose information where required by law or reasonably necessary to establish, exercise, or defend legal claims.
Service providers acting on our behalf are permitted to process information only for authorized purposes and subject to appropriate obligations. Some providers, such as payment providers, may also process information independently under their own privacy policies.
Any sale, sharing, or disclosure subject to specific privacy requirements will be handled in accordance with applicable law, including any required notice, consent, or opt-out rights.
Cookies and Similar Technologies
Our website may use cookies and similar technologies for:
- Essential functions, including shopping carts, login sessions, and checkout
- Saving preferences
- Understanding website usage
- Personalization and advertising, where enabled
Where required by law, we obtain consent before using non-essential technologies.
You can manage cookies through your browser settings and, where available, our website’s cookie preference controls. Blocking essential cookies may affect website functionality.
Marketing Communications
Where you subscribe or applicable law otherwise permits, we may send information about products, new arrivals, and promotions.
You can unsubscribe using the link in a marketing email or by contacting [email protected].
Opting out of marketing does not stop necessary communications about orders, payments, delivery, or account security.
International Data Transfers
Our service providers may process personal information in countries other than your own.
Where applicable law requires safeguards for international transfers, we use appropriate measures, such as recognized transfer mechanisms and contractual protections.
You may contact us for further information about safeguards relevant to your personal information.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing support, resolving disputes, preventing fraud, and meeting legal recordkeeping requirements.
Retention periods depend on the information involved, the purpose of processing, and applicable obligations. When information is no longer needed, we delete or anonymize it, subject to legitimate backup and retention requirements.
Data Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No internet transmission or storage system is completely secure, so we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Access personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion, subject to lawful retention requirements
- Receive a portable copy of certain information
- Restrict or object to certain processing
- Withdraw consent where processing relies on consent
- Opt out of certain marketing, targeted advertising, sale, or sharing activities, where applicable
- Lodge a complaint with a relevant privacy regulator
- Appeal a decision about your request, where applicable
To submit a request, email [email protected].
We may need to verify your identity using proportionate information before responding. We will respond within the period required by applicable law and explain any applicable exceptions.
We will not unlawfully discriminate against you for exercising your privacy rights.
Children’s Privacy
Our store is intended for a general adult shopping audience and is not directed at children.
If you believe a child has provided personal information without any legally required authorization, contact us so we can review the matter and take appropriate action.
Third-Party Links
Our website may contain links to external websites. Their handling of personal information is governed by their own privacy policies.
Please review those policies before providing information to an external website.
Updates to This Privacy Policy
We may update this policy to reflect changes in our practices, services, or legal requirements.
The current version will be posted on this page. Where required, we will provide additional notice or obtain consent for material changes.
Contact Us
For privacy questions, concerns, or requests, please contact:
Store Name: YouhShop - Wigs Store
Store Operator: Yuheng E-Commerce Limited
Email: [email protected]